analysis for road game client brief

How would you complete market research for this brief?

The product is aimed at 6-10 year olds. The best way to conduct this market research would be through a focus group. A focus group is a good way to do it for several reasons. First of all it may be hard for 6-10 year olds to complete or understand a survey. Secondly with a focus group the data is more qualitative which means more in depth data which can lead to a more successful result. Even though it may be harder you could also make a survey using survey monkey. This is helpful because you can put a direct link for the survey and share it around social media. As well as this survey monkey analyse the information for you into any graph or pie chart you like which saves a lot of time analysing the information

Comments

  1. JCoSS Media Dept8 December 2017 at 04:15

    This is good - what sort of questions/focus would your focus group have? You need to explain step by step what you would do - chances are that you would complete more than one type of market research...

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