audience research essay

The audience of a business and their products, is the people who buy their products and whom their products are directed at. Businesses tailor their products so suit their own target audience. Identifying the audience that the product is intended for can help narrow down the idea of the product and what features it should have.

Audience research is a step that every company or business need to take when releasing a product. Without targeting a specific audience the company will not know who the product is intended for and therefore cant tell how big the market for this product is. Audience research is usually done by the marketing sector of the business because it is them that need to know how to promote the product.

Audience research is always a part of preproduction. Audience research needs to be done before the release of the product because knowing the audience can help with how to advertise the product and how to direct it to the audience. It is also important to do it before to know what to base the product on.

Audience research is important to do because without it, it is impossible to say if there is big enough a market to invest in the product and how likely it is it will succeed. It i also important because knowing the audience you can market the product the product in different ways that suits the targeted audience. For example Netflix can promote a new TV show by putting a count down for the release of it on their website.

There are many simple ways of conducting audience research for a company. Some of the methods including, a survey, face to face interviews, social media engagement and more. The quickest and easiest way to conduct research would be social media, this is because it is a platform that most people these days use and it is a way to contact people in bulk rather than doing single face to face interviews that can take up a lot of time per person.