Fear of God demographics

Target audience - A specific group of people within a market who are interested in/need a particular product, service or media form. This group has been segmented demography(demographics)

• Creating a media product that is made intentionally to appeal to a specific audience/market
• Demographics = Age, Gender, Ethnicity, Class and race
• Psychographics
• NRS social grading 
• Geo-demographics 

How to define target audience -

• Common interests 
• Income range
• Mutual common values 
• Attitudes 
• Behaviour 
• Relationships
• qualifications
• Professions 

Quantitative audience research 

• Quantitative audience research is when companies gather large amounts of information from large groups of people, this is done by emails, phone calls, and face to face surveys to determine how best to make their product appeal to the target audience. For films and marketing this is done with questionnaires, these groups are known as ‘samples’

Quantitive - numerical data graphs + charts

Qualitative = wordy/more in depths

Socio-economic status 

This a means for some people to predict behaviour based on how much a person earns, where they live and their type of education and the characteristics a person may have. In research this data is used to estimate what influences this person may have.

Psychographics - The film industry will use psychographics to target what their audience would typically go for.

Geodemographics 

From our socio-economic criteria, geodemographics tell us about the type of people for marketing. Their age, gender, area they grow up in or live in and their financial class tell us a lot about the person.

Mainstream 

Mainstream audiences are stereotyped for the popular culture because of their social group. The majority of people tend to like the same things, think the same way and do similar things and this is accepted as normal.

Alternative 

Alternative audiences are different from the mainstream culture because they opt for the seemingly second-best culture because they opt for the seemingly second-best thing to a mainstream audience.

niche 

They make up a small part of the social culture, they have unique interests that people neither follow or know about. However, it can be profitable to target a specific audience because even though they hare a minority social group their culture and some themes may be popular with other social cultures.

Why is it important to break down tv audience into age groups?

1. Kids 4-11. Higher production budget = higher amount of views. Adverts = broadcast once. With digital television both widely accessible and regularly consumed, television advertisers can target kids aged between 4-11 with relative ease. 
2. target audience: ABC1 Men(NRS social grading)

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Why is it important to break down tv audience into age groups?

Tv programs always have a primary target audience that are who the program is intended for. It is important to split audience into things such as age because of the content being played. No children  TV channel will channel programs such as game of thrones, it would simply not get enough views and would be a waste of money. Another thing that needs to be taken into consideration is adverts. Adverts are different depending on the channel because they are broadcasted depending on the average age of people viewing those channels. A children program is more likely to have an advert of coco puffs rather than a new razor ad.