amit shamir unit 2

What is project management? - How to manage your project - Objectives - Maintenance - Organising Project management  is the application of processes, methods, knowledge, skills and experience to achieve the  project  objectives. Project management  - Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation. - Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently - A project timeline schedule would need to be created for the creation of the media product, to include - Tasks that need to be done, deadline for each task, milestones within the tasks and the overall project Project management tools -  Gantt chart - Designed by mechanical engineer Henry Gantt in 1910, the Gantt chart has had a relatively long run a a project management tool. A Gantt chart uses horizontal bars to illustrate project ...

How would you complete market research for this brief? The product is aimed at 6-10 year olds. The best way to conduct this market research would be through a focus group. A focus group is a good way to do it for several reasons. First of all it may be hard for 6-10 year olds to complete or understand a survey. Secondly with a focus group the data is more qualitative which means more in depth data which can lead to a more successful result. Even though it may be harder you could also make a survey using survey monkey. This is helpful because you can put a direct link for the survey and share it around social media. As well as this survey monkey analyse the information for you into any graph or pie chart you like which saves a lot of time analysing the information

The audience of a business and their products, is the people who buy their products and whom their products are directed at. Businesses tailor their products so suit their own target audience. Identifying the audience that the product is intended for can help narrow down the idea of the product and what features it should have. Audience research is a step that every company or business need to take when releasing a product. Without targeting a specific audience the company will not know who the product is intended for and therefore cant tell how big the market for this product is. Audience research is usually done by the marketing sector of the business because it is them that need to know how to promote the product. Audience research is always a part of preproduction. Audience research needs to be done before the release of the product because knowing the audience can help with how to advertise the product and how to direct it to the audience. It is also important to do it be...

Fear of God is a luxurious clothing brand by the famous designer Jerry Lorenzo. A lot of the brands marketing is done for itself due to the amount of attention it gets from celebrities and so forth.. The website is like no other high end fashion label. It is very minimalistic and futuristic. Fear of God target audience profile Gender - Male Age - 16-30 Income - high Buying habits - High end clothing https://fearofgod.com Gender - Fear of God is a brand mainly made for men and products are only made in men sizes however they do fit women and some A list women enjoy wearing their trousers/hoodies. Age - The ages of people who wear this brand varies, because this is an expensive brand mostly older teens and early adults purchase these products due to it being hard to be able to afford without an income

Target audience - A specific group of people within a market who are interested in/need a particular product, service or media form. This group has been segmented demography(demographics) Creating a media product that is made intentionally to appeal to a specific audience/market Demographics = Age, Gender, Ethnicity, Class and race Psychographics NRS social grading  Geo-demographics  How to define target audience - Common interests  Income range Mutual common values  Attitudes  Behaviour  Relationships qualifications Professions  Quantitative audience research  Quantitative audience research is when companies gather large amounts of information from large groups of people, this is done by emails, phone calls, and face to face surveys to determine how best to make their product appeal to the target audience. For films and marketing this is done with questionnaires, these groups are known as ‘samples’ Quantitive - nu...

LO2 : Client briefs Formal / Informal Contractual: Negotiated: Cooperative Brief: Tender: Competition: Commission: Formal brief Written documents Technical and specific Language Focused/in depth - detail,budget,deadlines, requirements etc. Majority of briefs are in this style Informal brief Can be as straightforward as a chat over a drink Non/limited documentation supporting No direct contractual agreement No specific requirements outlined initially These tend to be undertaken and then fleshed out at a later date Contractual brief(formal) Tasks are accepted under legal obligation(signed document) The clients desires and deadlines outlined must be met Both the client and the media producer must abide by the bride Why do you think these brides are beneficial?popular? both amongst clients and media producers =  This is because it is a legal document and once you put your signature on it you are legal obliged to do as it says. Deadl...

Phone apps get more and more advanced by the day and that makes them more costly. When developing an app such as uber, there are costs that need to be considered like the payment of the drivers and wether they pay for their petrol etc.. this can impact the amount of drivers Uber would be able to afford to have. Developing the app can also cost a fortune and may impact the quality of the app and how will it runs/loads and how quickly people are able to book an Uber. Data protection act 1998 - when reporting on stories, journalists must make sure that what they are releasing is in fact aloud to be released and if they do not know it is completely true they should use phrase such as ‘rumour has it’ to keep them out of future trouble. This is because Align Media is paying me for my work, they make me sign this incase i come up with something or produce something that can make me a lot of money and think of taking it for myself instead of sharing it with the company. They want to make ...

Mel Gibson directed this film, which in itself is really controversial. This is because Mel Gibson anti-semitic meaning that this film has many ethical issues to start with such as being very one sided and not portraying the story as its meant to be showed.  Some Jewish individuals and groups expressed concern that the movie will reinforce the concept of deicide (the killer of a god) that the Christian church has attributed to the entire Jewish people. In the past, the church taught that all Jews were "Christ killers" and were equally responsible for causing Jesus' execution. The film does not only show a few Jewish leaders calling for Jesus' torture. The film portrays nearly all Jews in the Temple, Jews in the streets, Jews in the courtyards, Jews on bridges over Jesus' paths as stoning, condemning, screaming and beating on Jesus. Nearly every Gibson-created scene portrays the High Priests and the Jews of Jerusalem as horribly vicious, brutal and inhuman...

Legal Issues Star wars copy right Article — Summarise Intellectual property  Most businesses rely on a bright idea weather its creating a new product with a eye catching design. IP law is to stop people from violating your own ideas. Four different areas of the IP law - Trade marks, Copy right, Design rights, Patents  Trade marks - Used by businesses to protect their brand, this applies to a name, a logo or both. They only need renewal every 10 years. Copy right - Copy right automatically exists in documents, websites, photos and maps for free. Copy right lasts for 70 years after your life time. If you pay someone copy right something they will have a part of the copyright unless you explicitly state that they are not a part of it. Design rights - Design rights aren't expensive and cover the UK and abroad. Even if you don't register them you may get design rights that are free and automatic Patents - if you invent new product, Patents last fo...