amit shamir unit 2

Concept  What is concept are and why is it important - Concept art is to present a message or an idea through imagery. It is important because it helps get the feel and the tone of the video, it helps you visualise what it will be like and that can give the idea of what it will be like. Visualisation diagrams (basically a drawing) In order to see what a product might look like the best way is to draw it out, whether its a websites, products, videos or anything els. This usually has annotations on it with details. This helps come up with concepts. Visualisation diagrams may be drawn up several times before the final and even then the final product may not look exactly like it, it helps visualise the product to be able to make decisions about how to improve the product. Flat plans Every magazine, broacher, newspaper or booklet use a flat plan. A flat plan lays out every single page in the booklet in a flat form where you can see what content will be in every page. As well as ...

What is project management? - How to manage your project - Objectives - Maintenance - Organising Project management  is the application of processes, methods, knowledge, skills and experience to achieve the  project  objectives. Project management  - Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation. - Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently - A project timeline schedule would need to be created for the creation of the media product, to include - Tasks that need to be done, deadline for each task, milestones within the tasks and the overall project Project management tools -  Gantt chart - Designed by mechanical engineer Henry Gantt in 1910, the Gantt chart has had a relatively long run a a project management tool. A Gantt chart uses horizontal bars to illustrate project ...

How would you complete market research for this brief? The product is aimed at 6-10 year olds. The best way to conduct this market research would be through a focus group. A focus group is a good way to do it for several reasons. First of all it may be hard for 6-10 year olds to complete or understand a survey. Secondly with a focus group the data is more qualitative which means more in depth data which can lead to a more successful result. Even though it may be harder you could also make a survey using survey monkey. This is helpful because you can put a direct link for the survey and share it around social media. As well as this survey monkey analyse the information for you into any graph or pie chart you like which saves a lot of time analysing the information

The audience of a business and their products, is the people who buy their products and whom their products are directed at. Businesses tailor their products so suit their own target audience. Identifying the audience that the product is intended for can help narrow down the idea of the product and what features it should have. Audience research is a step that every company or business need to take when releasing a product. Without targeting a specific audience the company will not know who the product is intended for and therefore cant tell how big the market for this product is. Audience research is usually done by the marketing sector of the business because it is them that need to know how to promote the product. Audience research is always a part of preproduction. Audience research needs to be done before the release of the product because knowing the audience can help with how to advertise the product and how to direct it to the audience. It is also important to do it be...

Fear of God is a luxurious clothing brand by the famous designer Jerry Lorenzo. A lot of the brands marketing is done for itself due to the amount of attention it gets from celebrities and so forth.. The website is like no other high end fashion label. It is very minimalistic and futuristic. Fear of God target audience profile Gender - Male Age - 16-30 Income - high Buying habits - High end clothing https://fearofgod.com Gender - Fear of God is a brand mainly made for men and products are only made in men sizes however they do fit women and some A list women enjoy wearing their trousers/hoodies. Age - The ages of people who wear this brand varies, because this is an expensive brand mostly older teens and early adults purchase these products due to it being hard to be able to afford without an income

Target audience - A specific group of people within a market who are interested in/need a particular product, service or media form. This group has been segmented demography(demographics) Creating a media product that is made intentionally to appeal to a specific audience/market Demographics = Age, Gender, Ethnicity, Class and race Psychographics NRS social grading  Geo-demographics  How to define target audience - Common interests  Income range Mutual common values  Attitudes  Behaviour  Relationships qualifications Professions  Quantitative audience research  Quantitative audience research is when companies gather large amounts of information from large groups of people, this is done by emails, phone calls, and face to face surveys to determine how best to make their product appeal to the target audience. For films and marketing this is done with questionnaires, these groups are known as ‘samples’ Quantitive - nu...